Reed Bunzel is a writer, analyst, editor, and “media anthropologist” with over 30 years of involvement in the radio, music, publishing, and digital media industries.
He is the author of a half dozen mystery novels, including Seven-Thirty Thursday (Suspense Publishing); Hurricane Blues, Carolina Heat, and Palmetto Blood (Coffeetown Press); and Pay For Play (Avon/Morrow). He also has authored a number of nonfiction books, including California Style: The Joseph Koret Story (Chronicle Books); Clear Vision: A History of Clear Channel Communications (Bright Sky Press); and The State Of Radio and Guidelines For Radio: Copywriting (NAB Publications).
The former President/CEO of an online music company (TheRadio.com), Bunzel has been involved with all aspects of marketing, digital platform development, program production, and audience research. During his tenure he and his team of industry professionals built over 200 online radio stations available to listeners worldwide.
Previously, Bunzel served as editor-in-chief of Streamline Publishing’s Radio Ink and Streaming magazines. Before that he was editor-in-chief for United News and Media’s San Francisco operations, where he oversaw all editorial content of The Gavin Report. He also founded Gavin.com, a monthly publication focusing on the emerging business of online music.
Earlier in his career, Bunzel was an editor and writer at both Radio & Records and Broadcasting magazine. He also worked in an executive capacity at the National Association of Broadcasters and the Radio Advertising Bureau, where he was Vice President of Communications and Marketing. In that capacity he oversaw the organization’s marketing and management products, and was responsible for developing its first website.
A graduate of Bowdoin College in Brunswick, Maine, Bunzel holds a Bachelor of Science degree in Anthropology, cum laude. A native of California, he currently resides with his wife in Charleston, South Carolina.